5 Ways Restaurants Are Losing Potential Customers
1. Not EFFECTIVELY going mobile
There are more smart phones than people! Google has indicated that sites that are not mobile friendly will not do as well as Adwords and have a lower ranking. Most mobile sites are not tailored for the restaurant.
2. Not giving customers what they want in an online experience
Speed and convenience are the two most important things when it comes to mobile experience. 71% of users expect a mobile site to load just as fast as a desktop. 60% of users expect a mobile site to load in 3 seconds or less. 78% say they will retry to load a site 2 times or less and if it doesn’t, they’re gone!
“On the go” customers want to easily find or contact your restaurant, check for specials, view your menu, etc. 57% of consumers said they would not recommend a business with a bad mobile site. People expect a mobile site to work quickly and with every device.
3. No Social Media Management
Did you know that the average number of minutes per month a user spends on Facebook is 700! Do you have Google+? They now have over 135 million active users.
4. SEO not tailored to your specific location
In today’s age, SEO is more important than commercials, mailers and other forms of direct advertising. Most SEO companies charge $750 - $5000 per month & can guarantee NOTHING!
5. No Analytics or Data Tracking
All major companies track all aspects of their online performance and progress.
Why not now? If there were a company that could help easily meet all your website needs, made sure you always stayed up to date with the ever-changing internet and helped you grow your customer base, is there any reason you wouldn’t at least give it a try?
Jon O'Keeffe, Customer and Public Relations of On the Plates